The Essential Report Archive Read the latest report

  • Oct, 2010

    , , , , , ,

    The Bride (and Bridesmaid) stripped bare

    First Published on The Drum 05/10/2010

    New paradigms notwithstanding, the first week of the 43rd Parliament of Australia has confirmed a continuation of the gladiatorial contests that have characterised Australia’s model of presidential politics.

    And that means a confronting truth for both Julia Gillard and Tony Abbott: the public’s perceptions of their personal strengths and weakness are central to the success of their respective political projects.

    There was a time when character research was a dark art, the province of party focus groups, only dusted of at election time when attacks would be constructed around a candidate’s lack of ticker (read weight) or stubbornness (read age). The modern opinion polling means today it’s all out in the open.

    Comments »