bloke voters, Bradley Effect, EMC, Essential Media, Essential Report, female PM, Greens, Julia Gillard, Labor, Liberal, peter lewis, The Drum
First Published on The Drum 23/11/2010
As if dealing with four independent blokes, a Green bloke and a blokey bloke in charge of the Opposition is not enough, now Julia Gillard is developing a problem with blokes outside the Parliament.
Having politely indicated that they were happy with a female Prime Minister in the lead-up to the federal election, this week’s Essential Report picks up sharp moves in the attitudes of the brotherhood.
In the absence of any compelling policy development to explain the surge, we are left with the Bradley Effect, the theory created to explain why an African-American candidate lost the 1982 race for Governor of California despite having a massive lead in the polls.
The details of the Bradley Effect later, first some numbers from this week’s Essential Report.