Essential Report

Betting activity and horse racing

Nov 3, 2020

Q. Which of the following best describes your regular betting activity?

  Total Age   Gender
  18-34 35-54 55+   Male Female
I regularly bet on horse races and will place a bet on the Melbourne Cup 16% 18% 20% 10%   25% 8%
I rarely bet on horse races but will watch the Melbourne Cup and place a bet 26% 28% 26% 23%   25% 26%
I will watch the Melbourne Cup but will not place a bet 26% 17% 26% 35%   25% 28%
I have never been interested in the Melbourne Cup and will not place a bet 32% 36% 28% 32%   26% 38%
Base (n) 1,063 319 371 373   530 533
  • Around a third of people are not interested in the Melbourne Cup and will not place a bet on Tuesday (32%). A quarter (26%) will place a bet on the race, despite rarely betting and the same number will watch the race without betting (26%). The remaining 16% say they regularly bet on horse races and will place a bet on the Melbourne Cup.
  • Men are more likely than women to bet regularly on horse racing (25% to 8%).
  • Despite having less interest in horse racing than other age groups, people aged over 55 are just as likely to watch the Melbourne Cup or place a bet on the race (68%).

Regulation of Gambling

Apr 27, 2011

Q. For each of the following forms of gambling, which do you think need more or less regulation?

Needs more regulation Needs less regulation Current regulation is about right Don’t know
Online gambling in general 68% 4% 16% 12%
Poker machines 62% 5% 24% 9%
Casinos 53% 4% 32% 11%
Betting on sport e.g. football, cricket 46% 4% 36% 14%
Betting on horse racing 37% 4% 47% 13%
Lotto 20% 4% 65% 11%

About two thirds of respondents think there should be more regulation of online gambling (68%) and poker machines (62%). 53% think that casinos need more regulation.

Differences by voting intention were –

  • Liberal/National voters were less likely to favour more regulation of casinos (47%) and poker machines (55%)
  • More regulation of poker machines was more strongly favoured by Greens (74%) and Labor (65%) voters.

Comments »

COVID-19 RESEARCH

Read Essential's ongoing research on the public response to Covid-19.

Sign up for updates

Receive the Essential Report in your inbox.
  • This field is for validation purposes and should be left unchanged.