Essential Report

Betting activity and horse racing

Nov 3, 2020

Q. Which of the following best describes your regular betting activity?

  Total Age   Gender
  18-34 35-54 55+   Male Female
I regularly bet on horse races and will place a bet on the Melbourne Cup 16% 18% 20% 10%   25% 8%
I rarely bet on horse races but will watch the Melbourne Cup and place a bet 26% 28% 26% 23%   25% 26%
I will watch the Melbourne Cup but will not place a bet 26% 17% 26% 35%   25% 28%
I have never been interested in the Melbourne Cup and will not place a bet 32% 36% 28% 32%   26% 38%
Base (n) 1,063 319 371 373   530 533
  • Around a third of people are not interested in the Melbourne Cup and will not place a bet on Tuesday (32%). A quarter (26%) will place a bet on the race, despite rarely betting and the same number will watch the race without betting (26%). The remaining 16% say they regularly bet on horse races and will place a bet on the Melbourne Cup.
  • Men are more likely than women to bet regularly on horse racing (25% to 8%).
  • Despite having less interest in horse racing than other age groups, people aged over 55 are just as likely to watch the Melbourne Cup or place a bet on the race (68%).

COVID-19 RESEARCH

Read Essential's ongoing research on the public response to Covid-19.

Sign up for updates

Receive the Essential Report in your inbox.
  • This field is for validation purposes and should be left unchanged.