18 June 2012, 180612, business groups, environment groups, government in the media, large corporations, mass media, religious groups, The Greens, the labor party, the liberal party, unions
Q. Overall, do you think media reporting is biased in favour or against the following groups?
|
Biased in favour |
Biased against |
Not biased |
Don’t know |
Net score |
|
| Business groups |
27% |
14% |
29% |
30% |
+13 |
| The Liberal Party |
26% |
22% |
26% |
26% |
+4 |
| Large corporations |
26% |
25% |
23% |
27% |
+1 |
| Environment groups |
22% |
25% |
26% |
27% |
-3 |
| The Greens |
19% |
27% |
27% |
27% |
-8 |
| Religious groups |
14% |
24% |
32% |
30% |
-10 |
| The Labor Party |
18% |
31% |
26% |
25% |
-13 |
| Unions |
18% |
32% |
23% |
26% |
-14 |
Net score = bias in favour minus bias against.
Overall, respondents think that media reporting is biased in favour of business groups and biased against unions, the Labor Party and religious groups. They were evenly divided over whether media reporting is biased for or against the Liberal Party, large corporations, and environment groups.
Among Labor voters, 50% think the media are biased against the Labor Party and 43% think they are biased in favour of the Liberal Party.
Among Coalition voters, 34% think the media are biased against the Liberal Party and 29% think they are biased in favour of the Labor Party.
57% of Greens voters think the media are biased against the Greens.