Essential Report

Better State – campaigning in a climate of certainty

Nov 9, 2010

You would have to completely disregard the polls, history and any semblance of common sense to predict a Labor victory in the March 2011 NSW election.

Although there’s no such thing as a sure bet in Australian politics, a NSW Coalition government in 2011 is about as close as you’re likely to get. (The bookies have Labor at $6.25 to win next year. You won’t find those sort of odds in any 2011 NRL fixture.)

This climate of certainty makes a traditional approach to election time campaigning impossible.

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