Q. How often do you watch live sport on free-to-air TV?
Q. How often do you watch live sport on pay TV?
|More than three times a week||11%||7%|
|Two or three times a week||13%||5%|
|About once a week||21%||8%|
|About once a month||7%||4%|
|It varies, depending on the time of year||20%||10%|
80% say they watch live sport on free-to-air TV and 39% watch on pay TV.
45% watch at least once a week on free-to-air TV and 20% watch at least once a week on pay TV.
57% of men and 31% of women watch on FTA TV at least once a week, while 25% of men and 14% of women watch on pay TV at least once a week.
The age groups most likely to watch FTA at least once a week are 18-24 (52%) and 35-44 (49%) while those least likely are 65+ (39%) and 25-34 (39%).
There were no substantial age differences for those watching on pay TV.
Q. How would you rate the coverage of live sport on free-to-air TV?
Q. How would you rate the coverage of live sport on pay TV?
*Note : Percentages based on those who watch live sport on FTA/pay TV.
77% of those who watch sport on FTA TV rate the coverage good and 17% say it is poor. For watchers of pay TV, 80% say good and 5% poor.
40% of viewers rate pay TV “very good” compared to 19% for FTA TV.
For pay TV coverage, those watching more frequently are more likely to give higher positive ratings – for those viewing at least twice a week, 70% rated it very good, 26% good and only 1% poor or very poor.
For FTA TV coverage, of those viewing at least twice a week, 29% rated it very good, 48% good and 20% poor or very poor.
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