EMC, essential report, free-to-air TV, FTA TV, Live Sport, pay TV, TV coverage, TV ratings
Q. How often do you watch live sport on free-to-air TV?
Q. How often do you watch live sport on pay TV?
| FTA | Pay | |
| More than three times a week | 11% | 7% |
| Two or three times a week | 13% | 5% |
| About once a week | 21% | 8% |
| About once a month | 7% | 4% |
| Less often | 9% | 6% |
| It varies, depending on the time of year | 20% | 10% |
| Total watch | 80% | 39% |
| Never | 18% | 59% |
| Can’t say | 2% | 2% |
80% say they watch live sport on free-to-air TV and 39% watch on pay TV.
45% watch at least once a week on free-to-air TV and 20% watch at least once a week on pay TV.
57% of men and 31% of women watch on FTA TV at least once a week, while 25% of men and 14% of women watch on pay TV at least once a week.
The age groups most likely to watch FTA at least once a week are 18-24 (52%) and 35-44 (49%) while those least likely are 65+ (39%) and 25-34 (39%).
There were no substantial age differences for those watching on pay TV.
EMC, essential report, free-to-air TV, FTA TV, Live Sport, pay TV, TV coverage, TV ratings
Q. How would you rate the coverage of live sport on free-to-air TV?
Q. How would you rate the coverage of live sport on pay TV?
| FTA | Pay | |
| Total good | 77% | 80% |
| Total poor | 17% | 5% |
| Very good | 19% | 40% |
| Good | 58% | 40% |
| Poor | 14% | 3% |
| Very poor | 3% | 2% |
| Don’t know | 6% | 15% |
*Note : Percentages based on those who watch live sport on FTA/pay TV.
77% of those who watch sport on FTA TV rate the coverage good and 17% say it is poor. For watchers of pay TV, 80% say good and 5% poor.
40% of viewers rate pay TV “very good” compared to 19% for FTA TV.
For pay TV coverage, those watching more frequently are more likely to give higher positive ratings – for those viewing at least twice a week, 70% rated it very good, 26% good and only 1% poor or very poor.
For FTA TV coverage, of those viewing at least twice a week, 29% rated it very good, 48% good and 20% poor or very poor.