Essential Report
Christmas gift spending
Q. When considering your Christmas gift spending this year compared with previous years are you likely to:
Total | Gender | Age Group | |||||
Male | Female | 18-34 | 35-54 | 55+ | |||
Spend more than usual | 13% | 18% | 8% | 16% | 18% | 5% | |
Spend roughly the same as usual | 48% | 51% | 46% | 42% | 45% | 57% | |
Spend less than usual | 31% | 26% | 36% | 30% | 30% | 32% | |
Not sure | 8% | 6% | 11% | 12% | 7% | 6% | |
Base (n) | 1,071 | 539 | 532 | 339 | 374 | 358 | |
- Just under half of people intend to spend about the same amount as usual on Christmas gifts (48%), but 31% say they will spend less than usual.
Shopping Australian made this Christmas
Q. How likely are you to give Australian made gifts this year, compared with previous years?
Total | Gender | Age Group | |||||
Male | Female | 18-34 | 35-54 | 55+ | |||
Much more likely | 18% | 22% | 15% | 15% | 24% | 16% | |
Somewhat more likely | 34% | 34% | 34% | 32% | 32% | 38% | |
Somewhat less likely | 12% | 14% | 10% | 20% | 10% | 6% | |
Much less likely | 7% | 6% | 7% | 9% | 6% | 5% | |
Not sure | 29% | 24% | 35% | 25% | 28% | 35% | |
Base (n) | 1,071 | 539 | 532 | 339 | 374 | 358 | |
- Just over a third of people (34%) are somewhat more likely to give Australian made gifts this year compared with previous years, and 18% say they are much more likely to do this.

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- Performance of Scott Morrison
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