Essential Report

Shopping Australian made this Christmas

Dec 15, 2020

Q. How likely are you to give Australian made gifts this year, compared with previous years?

  Total Gender Age Group
  Male Female 18-34 35-54 55+
Much more likely 18% 22% 15% 15% 24% 16%
Somewhat more likely 34% 34% 34% 32% 32% 38%
Somewhat less likely 12% 14% 10% 20% 10% 6%
Much less likely 7% 6% 7% 9% 6% 5%
Not sure 29% 24% 35% 25% 28% 35%
Base (n) 1,071 539 532 339 374 358
  • Just over a third of people (34%) are somewhat more likely to give Australian made gifts this year compared with previous years, and 18% say they are much more likely to do this.

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