Christmas gift spending

Dec 15, 2020

Q. When considering your Christmas gift spending this year compared with previous years are you likely to:

  Total Gender Age Group
  Male Female 18-34 35-54 55+
Spend more than usual 13% 18% 8% 16% 18% 5%
Spend roughly the same as usual 48% 51% 46% 42% 45% 57%
Spend less than usual 31% 26% 36% 30% 30% 32%
Not sure 8% 6% 11% 12% 7% 6%
Base (n) 1,071 539 532 339 374 358
  • Just under half of people intend to spend about the same amount as usual on Christmas gifts (48%), but 31% say they will spend less than usual.

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