Christmas, Christmas debt, Christmas spending, EMC, ER, Essential Media, Essential Report, spending and income
Q. And now about Christmas spending – compared to last year, do you expect to be spending more on gifts at Christmas, less or much the same?
| Dec 08 | Dec 09 | Nov 10 | |
| Will spend more | 3% | 11% | 10% |
| Will be spending less | 38% | 38% | 38% |
| Spend much the same | 55% | 47% | 48% |
| Don’t know | 5% | 4% | 5% |
Views about spending on gifts at Christmas remain much the same as last year. 10% say they will spend more, 38% spend less and 48% much the same.
16% of those aged under 35 say they will spend more, 46% of those aged 35-44 will spend less and 59% of those aged 55+ will spend much the same. There is no significant relationship between changes in spending and income.