Frequency of reading news on technology platforms

Mar 2, 2021

Q. How frequently do you use technology platforms like Google and social media to search for and read news articles?

  Mar’21 Sep’20
At least daily 49% 52%
At least once a week 24% 22%
At least once a month 7% 8%
Less frequently than one a month 10% 6%
Never 11% 11%
Base (n) 1,074 1,076

 

  Total Age Group
  18-34 35-54 55+
At least daily 49% 51% 58% 38%
At least once a week 24% 28% 25% 20%
At least once a month 7% 10% 6% 5%
Less frequently than one a month 10% 7% 6% 17%
Never 11% 4% 6% 20%
Base (n) 1,074 326 363 385
  • Just under half (49%) of adult Australians use Google and social media to search and read news on a daily basis (down 3 percentage points since Sep’20). A further 24% use these platforms at least weekly.
  • People aged 35-54 are the heaviest consumers of news through Google and social media, with 58% using these platforms on a daily basis.

Support towards measures to regulate big tech companies

Mar 2, 2021

Q. To what extent would you support or oppose the following measures if they were introduced to regulate big tech companies?

TOTAL: Support Total Gender Age Group Federal Voting Intention
Male Female 18-34 35-54 55+ Labor TOTAL: Coalition Greens TOTAL: Other
Force tech companies to remove misinformation and disinformation from their platforms 76% 74% 77% 70% 69% 87% 75% 76% 85% 75%
Require tech companies to let you know all the information about you they hold and give you the right to remove it from their servers 76% 75% 76% 70% 71% 85% 78% 77% 81% 72%
Prevent tech companies from selling your personal information to other companies 79% 79% 79% 73% 75% 88% 78% 80% 85% 80%
Enforce upon tech companies the payment of tax on all Australians earnings 69% 73% 65% 57% 64% 84% 71% 71% 67% 74%
Base (n) 1,074 527 547 326 363 385 335 396 106 138
  • Support is highest among those over 55 towards preventing tech companies from selling your personal information to other companies (88% compared to 75% of those 35-54 and 73% of those 18-34).
  • Those over 55 are also more likely to strongly support the measure to force tech companies to remove misinformation and disinformation from their platforms than younger cohorts (68% to 46% 35-54 and 44% 18-34).
  • While support is high overall towards requiring tech companies to let you know all the information about you they hold and give you the right to remove it from their servers, again, those over 55 are more likely to strongly support this than younger audiences (63% to 51% 35-54 and 46% those 18-34).

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