Essential Report
Support towards measures to regulate big tech companies
Q. To what extent would you support or oppose the following measures if they were introduced to regulate big tech companies?
TOTAL: Support | Total | Gender | Age Group | Federal Voting Intention | ||||||||
Male | Female | 18-34 | 35-54 | 55+ | Labor | TOTAL: Coalition | Greens | TOTAL: Other | ||||
Force tech companies to remove misinformation and disinformation from their platforms | 76% | 74% | 77% | 70% | 69% | 87% | 75% | 76% | 85% | 75% | ||
Require tech companies to let you know all the information about you they hold and give you the right to remove it from their servers | 76% | 75% | 76% | 70% | 71% | 85% | 78% | 77% | 81% | 72% | ||
Prevent tech companies from selling your personal information to other companies | 79% | 79% | 79% | 73% | 75% | 88% | 78% | 80% | 85% | 80% | ||
Enforce upon tech companies the payment of tax on all Australians earnings | 69% | 73% | 65% | 57% | 64% | 84% | 71% | 71% | 67% | 74% | ||
Base (n) | 1,074 | 527 | 547 | 326 | 363 | 385 | 335 | 396 | 106 | 138 | ||
- Support is highest among those over 55 towards preventing tech companies from selling your personal information to other companies (88% compared to 75% of those 35-54 and 73% of those 18-34).
- Those over 55 are also more likely to strongly support the measure to force tech companies to remove misinformation and disinformation from their platforms than younger cohorts (68% to 46% 35-54 and 44% 18-34).
- While support is high overall towards requiring tech companies to let you know all the information about you they hold and give you the right to remove it from their servers, again, those over 55 are more likely to strongly support this than younger audiences (63% to 51% 35-54 and 46% those 18-34).

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