Essential Report

Frequency of reading news on technology platforms

Mar 2, 2021

Q. How frequently do you use technology platforms like Google and social media to search for and read news articles?

  Mar’21 Sep’20
At least daily 49% 52%
At least once a week 24% 22%
At least once a month 7% 8%
Less frequently than one a month 10% 6%
Never 11% 11%
Base (n) 1,074 1,076

 

  Total Age Group
  18-34 35-54 55+
At least daily 49% 51% 58% 38%
At least once a week 24% 28% 25% 20%
At least once a month 7% 10% 6% 5%
Less frequently than one a month 10% 7% 6% 17%
Never 11% 4% 6% 20%
Base (n) 1,074 326 363 385
  • Just under half (49%) of adult Australians use Google and social media to search and read news on a daily basis (down 3 percentage points since Sep’20). A further 24% use these platforms at least weekly.
  • People aged 35-54 are the heaviest consumers of news through Google and social media, with 58% using these platforms on a daily basis.

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