Q. How frequently do you use technology platforms like Google and social media to search for and read news articles?
|At least daily||49%||52%|
|At least once a week||24%||22%|
|At least once a month||7%||8%|
|Less frequently than one a month||10%||6%|
|At least daily||49%||51%||58%||38%|
|At least once a week||24%||28%||25%||20%|
|At least once a month||7%||10%||6%||5%|
|Less frequently than one a month||10%||7%||6%||17%|
- Just under half (49%) of adult Australians use Google and social media to search and read news on a daily basis (down 3 percentage points since Sep’20). A further 24% use these platforms at least weekly.
- People aged 35-54 are the heaviest consumers of news through Google and social media, with 58% using these platforms on a daily basis.
Read Essential's ongoing research on the public response to Covid-19.