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Frequency of reading news on technology platforms

2 Mar 2021

Q. How frequently do you use technology platforms like Google and social media to search for and read news articles?

  Mar’21 Sep’20
At least daily 49% 52%
At least once a week 24% 22%
At least once a month 7% 8%
Less frequently than one a month 10% 6%
Never 11% 11%
Base (n) 1,074 1,076

 

  Total Age Group
  18-34 35-54 55+
At least daily 49% 51% 58% 38%
At least once a week 24% 28% 25% 20%
At least once a month 7% 10% 6% 5%
Less frequently than one a month 10% 7% 6% 17%
Never 11% 4% 6% 20%
Base (n) 1,074 326 363 385
  • Just under half (49%) of adult Australians use Google and social media to search and read news on a daily basis (down 3 percentage points since Sep’20). A further 24% use these platforms at least weekly.
  • People aged 35-54 are the heaviest consumers of news through Google and social media, with 58% using these platforms on a daily basis.
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