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  • Oct, 2013

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    Main reason for free downloading

    Q. What is the main reason you download films, music or television shows via the internet for free?

     

    Total

     

    Men

    Women

    Aged 18-34

    Aged 35-54

    Aged 55+

     

    7 May 2012

    Wish to access TV shows or movies not yet available in Australia

    32%

    28%

    36%

    36%

    29%

    21%

    37%

    Just because it’s free

    20%

     25%

    14%

    22%

    18%

    16%

    18%

    Accessing content that way is convenient

    24%

    25%

    22%

    17%

    27%

    35%

    21%

    Films and movies are too expensive

    11%

    11%

    11%

    14%

    10%

    2%

    9%

    Video formats from providers like iTunes are too restrictive

    2%

    2%

    2%

    1%

    3%

    2%

    1%

    Other reason

    10%

    8%

    12%

    7%

    10%

    21%

    12%

    Don’t know

    2%

    2%

    3%

    1%

    3%

    2%

    1%

    Based on 292 respondents who said they download films, music or television shows via the internet for free

    32% said they download for free because they wish to access TV shows or movies not yet available in Australia, 24% because it is convenient and 20% just because it’s free. Only 11% download for free because films and videos are too expensive.

    37% of under 35’s (the age group most likely to download) do it because they wish to access TV shows or movies not yet available in Australia.

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