Essential Report

Main reason for free downloading

Oct 29, 2013

Q. What is the main reason you download films, music or television shows via the internet for free?

 

Total

 

Men

Women

Aged 18-34

Aged 35-54

Aged 55+

 

7 May 2012

Wish to access TV shows or movies not yet available in Australia

32%

28%

36%

36%

29%

21%

37%

Just because it’s free

20%

 25%

14%

22%

18%

16%

18%

Accessing content that way is convenient

24%

25%

22%

17%

27%

35%

21%

Films and movies are too expensive

11%

11%

11%

14%

10%

2%

9%

Video formats from providers like iTunes are too restrictive

2%

2%

2%

1%

3%

2%

1%

Other reason

10%

8%

12%

7%

10%

21%

12%

Don’t know

2%

2%

3%

1%

3%

2%

1%

Based on 292 respondents who said they download films, music or television shows via the internet for free

32% said they download for free because they wish to access TV shows or movies not yet available in Australia, 24% because it is convenient and 20% just because it’s free. Only 11% download for free because films and videos are too expensive.

37% of under 35’s (the age group most likely to download) do it because they wish to access TV shows or movies not yet available in Australia.

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