Essential Report

TRENDS: with Peter Lewis

Jul 9, 2012

An overabundance of free online content means we value it less than ever before, polling shows.

The ructions within newspaper empires Fairfax and News Limited centre on our move to online media. But while the opinion makers have written acres on the subject, it seems the general public is less concerned. Essential Media polling shows that only 25 per cent of us are concerned about the potential death of newspapers.

And our online reading habits show why. Sixty per cent of the population do not take in any daily news. Peter Lewis and the 3Q panel discuss this celebration of ignorance and its future implications.

Read more on the polling here.


Read Essential's ongoing research on the public response to Covid-19.

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