Essential Report

Trust in Newspapers

Jul 25, 2011

Q. How much trust do you have in what you read in the following newspapers?

A lot of trust Some trust Not much trust No trust at all Don’t know
The Australian 16% 53% 19% 8% 5%
The Telegraph (NSW only) 7% 45% 25% 21% 2%
Sydney Morning Herald (NSW only) 20% 54% 19% 6% 1%
The Age (Victoria only) 23% 56% 15% 3% 3%
Herald Sun (Victoria only) 7% 47% 32% 12% 2%
Courier Mail (Queensland only) 9% 56% 22% 12% 1%

* Note : Percentages based only on respondents who had read each newspaper.

Among those who have read each newspaper, 23% have a lot of trust in The Age and 20% have a lot of trust in the SMH. 16% of readers of The Australian have a lot of trust in the newspaper but only 7% have a lot of trust in The Telegraph and The Herald Sun.  46% have not much or no trust in The Telegraph and 44% have not much or no trust in The Herald Sun.

Liberal/National voters (21% and 57%) are more likely than Labor voters (17% and 50%) to have a lot or some trust in the Australian.

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Concern about Phone Hacking

Jul 25, 2011

Q. Have the recent events in Britain concerning phone hacking by Rupert Murdoch’s newspaper, made you more or less concerned about the conduct of Australian newspapers?

Total Vote Labor Vote Lib/Nat Vote Greens
Total more concerned 51% 56% 48% 68%
Total less concerned 5% 5% 4% 3%
Much more concerned 15% 19% 11% 26%
A little more concerned 36% 37% 37% 42%
A little less concerned 4% 4% 4% 3%
Much less concerned 1% 1% >1%
Makes no difference 38% 33% 44% 26%
Don’t know 6% 6%

Just over half (51%) of respondents are more concerned about the conduct of Australian newspapers following the recent events in Britain. 5% are less concerned, 38% say it makes no difference and 6% stated don’t know.

Green voters were more likely to state that they were more concerned (68%). Labor voters (56%) were more likely than Liberal voters (48%) to state that they were more concerned.

There was no substantial difference between the genders, states or age groups.

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Media Ownership in Australia

Jul 25, 2011

Q. Rupert Murdoch owns most of Australia’s metropolitan newspapers including the Australian, Herald Sun, the Telegraph and the Courier Mail. Should the Government allow one company to own the majority of Australia’s major newspapers?

Total

1 Nov 10

Total Vote Labor Vote Lib/Nat Vote Greens
Should allow 15% 9% 8% 13% 4%
Should not allow 50% 58% 60% 53% 76%
Don’t care 26% 23% 22% 26% 12%
Don’t know 9% 10% 11% 8% 8%

58% of respondents stated that the Government should not allow one company to own the majority of Australia’s major newspapers. This is an increase on the 50% who stated the same thing in November 2010.

Just 9% of respondents think that the Government should allow one company to own the majority of Australia’s major newspapers (a drop for the 15% who said the same thing in November 2010.

Green voters (76%) were the most likely to state that the Government should not allow one company to own the majority of Australia’s major newspapers, followed by Labor (60%) and Lib/Nat voters (53%).

Females (62%) were more likely than males (54%) to select ‘should not allow’.

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Regulation of Media

Jul 25, 2011

Q. Thinking about the media in Australia, do you think there needs to be more or less regulation of the media or is the present level of regulation about right?

Total Vote Labor Vote Lib/Nat Vote Greens
Needs to be more regulation 48% 54% 39% 73%
Needs to be less regulation 6% 5% 6% 3%
Present regulation about right 31% 26% 40% 15%
Don’t know 15% 15% 13% 9%

48% of respondents think that there needs to be more regulation of media in Australia. 31% think that the current level of regulation in about right.

Green voters (73%) are the most likely to think that there needs to be more regulation. This is followed by those that vote Labor (54%) and those that vote Lib/Nat (39%).

There was little difference between the genders, states or ages.

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