Essential Report

Situations Check Smartphone

Aug 13, 2012

Q. Do you check your iphone/smartphone/blackberry in any of the following situations?

 

Often

Sometimes

Rarely

Never

 While driving

4%

14%

24%

58%

 During meals

7%

26%

27%

40%

 During conversations

5%

26%

30%

40%

 Before getting out of bed

18%

22%

15%

45%

 

 

Total Often

Aged 18-24

Aged 25-34

 While driving

4%

6%

9%

 During meals

7%

26%

11%

 During conversations

5%

12%

8%

 Before getting out of bed

18%

48%

29%

 * based on the 82% of respondents who say they use an iphone/smartphone/blackberry

Of those who have an iphone/smartphone/blackberry, 18% check them regularly before getting out of bed and 7% during meals.

Those aged 18-24 were the most frequent users in these situations – 48% check before getting out of bed and 26% check during meals. 29% of those aged 25-34 check before getting out of bed.

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