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Future usage of online news

Sep 8, 2020
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Q. If the legislation is introduced and news content was removed from Facebook and Google, how likely would you do the following to search and read news articles?

  TOTAL: Likely TOTAL: Unlikely Very likely Quite likely Not that likely Not at all likely
Go directly to news websites to read content 75% 25% 37% 38% 15% 10%
Continue to use Google and Facebook and read less news 69% 31% 26% 43% 19% 12%
Use alternative platforms to Facebook and Google to find and read news articles (such as Twitter, LinkedIn or Reddit) 53% 47% 22% 31% 24% 22%
Use the Apple News aggregator 37% 63% 14% 22% 27% 36%

 

  Total Age Group Frequency of news consumption on social media
TOTAL: LIKELY 18-34 35-54 55+ At least daily At least once a week Less than once a week Never
Go directly to news websites to read content 75% 70% 81% 73% 84% 77% 62% 46%
Continue to use Google and Facebook and read less news 69% 67% 76% 63% 77% 72% 60% 39%
Use alternative platforms to Facebook and Google to find and read news articles (such as Twitter, LinkedIn or Reddit) 53% 61% 64% 37% 64% 50% 42% 25%
Use the Apple News aggregator 37% 42% 49% 20% 42% 42% 29% 11%
Base (n) 1,076 326 365 385 570 239 149 118
  • The majority of people would use alternative sources such as direct content (75%), other social media platforms (53%) or Apple news (37%) if social media platforms stopped offering free news contents as part of their service.
  • However, 77% of daily Facebook and Google users said they are likely to continue to use the platforms, but read less news.
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