Essential Report

It’s not too late to change the basis of voter choice

Oct 14, 2010

EMC’s consulting pollster Vic Fingerhut has penned this memo to Democrats in the lead-up to Congressional elections. His words of wisdom ring true here too.

Despite the feel good messages from the Democratic campaign committees, if messaging frames and context of voter choice on election day remain as they are today, we are heading for disaster.

Two weeks ago, I sent you a memo underlining the fact that while our opponents have a simple and clear frame for the short-term issues in the current election, we have had none.

And despite the millions spent on our side…nothing has changed.

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