The election media landscape has changed forever, the revolution will not be televised.
Gone are the days of one-way election communications, the traditional print and television campaigns of the major parties may have become larger, slicker and more targeted, but they are still functions of the throw it at the wall and see what sticks mentality.
Survivor, Masterchef, Australian Idol started the participation craving, the web and social media gave it a voice. We all want to be heard, to judge and to vote someone off this island. We want to sit on our couches watching news channels or political commentary shows, not talking to our (un)loved ones, but tweeting out live commentary to our new family, the masses. #justsayin
The next day watercooler conversation is dead, colleagues, friends and networks have already torn every issue apart, judge, jury and executioner. And shouldn’t it have always been this way? Comments »
Read Essential's ongoing research on the public response to Covid-19.
In this week's report:
- Performance of Scott Morrison
- Performance of Anthony Albanese
- Preferred Prime Minister
- Views towards re-electing the federal Coalition government
- Party trust to handle issues
- Importance of Australia’s international reputation
- Scott Morrison’s impact on Australia’s international reputation
- Views towards Australia’s international reputation