Essential Report

The Revolution will be Socialised

Jul 22, 2010

The election media landscape has changed forever, the revolution will not be televised.

Gone are the days of one-way election communications, the traditional print and television campaigns of the major parties may have become larger, slicker and more targeted, but they are still functions of the throw it at the wall and see what sticks mentality.

Survivor, Masterchef, Australian Idol started the participation craving, the web and social media gave it a voice. We all want to be heard, to judge and to vote someone off this island. We want to sit on our couches watching news channels or political commentary shows, not talking to our (un)loved ones, but tweeting out live commentary to our new family, the masses. #justsayin

The next day watercooler conversation is dead, colleagues, friends and networks have already torn every issue apart, judge, jury and executioner. And shouldn’t it have always been this way? Comments »


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