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Sep 27, 2010
Essential Research

Welcome to the #politicotragicmedia wankersphere. How can we help?

US Ambassador Jeffrey Bleich was first up, and with him his security detail – two clean-cut, serious, suited dudes scanning the room during Bleich’s presentation on the Obama presidential campaign’s pioneering use of social media.

The dudes didn’t have much to worry about with this crowd, the only real and present dangers being excessively snarky tweets or a tussle over an ipad charger.

The Media 140 ‘Oz Politics’ conference at Old Parliament House last week brought together Twitter commentators, activists, journalists, academics and politicians, collectively known as the #politicotragicmediawankersphere.

(more…)

Aug 20, 2010
Essential Research

Main reason for vote

Q. Which one of the following is the main reason why you will vote for that party?

  Total Vote Labor Vote Lib/Nat Vote Greens
Better at handling Australia’s economy 22% 14% 41% 2%
They are more likely to represent the interests of all Australians 14% 16% 11% 17%
Better at looking after the interests people like me 13% 17% 10% 16%
More trustworthy than the other parties 9% 7% 5% 22%
They are more capable of governing effectively than the other parties 9% 5% 17% 2%
They have a better leader 8% 16% 4% 2%
I always vote for the same party 6% 9% 5% 2%
They have better policies on things like education and health 5% 9% 3% 3%
They have better policies on things like environment and climate change 3% * 27%
They have better policies on things like industrial relations and supporting Australian workers 2% 4% *
They have better policies on things like national security and immigration 1% 1% 3% 1%
No reason 7% 2% 2% 5%

Main reasons for voting Labor are looking after interests of people like me, better leader and representing the interests of all Australians. Main reasons for voting for the Coalition are handling the economy and more capable of governing. Greens voters rate policies on the environment and climate change and trustworthiness most important. (more…)

Aug 17, 2010
Essential Research

The Punch: Seven cautionary tales for people who want to win

First Published on The Punch 17/08/2010

The last week of elections is white line fever time. It’s the moment when history is written and the stakes are amplified and everything counts from the fliers, to the bunting, to the final ads, to the body language.

Just over 14 million Australians are registered to vote this Saturday – and if you believe the figure that 10 per cent don’t make up their mind until election day that means that the 1.4 million people who will decide this election are still in play.

(more…)

Aug 16, 2010
Essential Research

Importance of Issues in Voting

 

Q. How important are the following in deciding which party you will vote for?

  Top priority Very important Quite important Not so important Don’t know
Better at handling Australia’s economy 37% 48% 10% 1% 4%
They have better policies on things like education and health 31% 47% 16% 1% 4%
They are more capable of governing effectively than the other parties 30% 47% 16% 1% 6%
They are more likely to represent the interests of all Australians 30% 45% 18% 3% 5%
They will do things that help me and my family 28% 42% 21% 4% 5%
They have better policies on things like national security and immigration 24% 42% 22% 6% 5%
Better at looking after the interests people like me 23% 47% 22% 4% 4%
They have better policies on things like industrial relations and supporting Australian workers 23% 44% 24% 4% 5%
More trustworthy than the other parties 22% 44% 21% 5% 8%
They have better policies on things like environment and climate change 21% 41% 23% 9% 5%
They have a better leader 16% 40% 28% 8% 7%
I always vote for them 9% 15% 24% 42% 10%

 Key factors in deciding which party to vote for are handling the economy (37% top priority), policies on education and health (31%), capable of governing effectively (30%) and representing the interests of all Australians (30%). (more…)

Aug 16, 2010
Essential Research

Importance of Issues in Voting – by Party

Q. How important are the following in deciding which party you will vote for?

Top priority Total Vote Labor Vote Lib/Nat Vote Greens
Better at handling Australia’s economy 37% 33% 51% 19%
They have better policies on things like education and health 31% 41% 25% 35%
They are more capable of governing effectively than the other parties 30% 30% 35% 18%
They are more likely to represent the interests of all Australians 30% 36% 25% 25%
They will do things that help me and my family 28% 32% 27% 17%
They have better policies on things like national security and immigration 24% 24% 29% 20%
Better at looking after the interests people like me 23% 27% 21% 22%
They have better policies on things like industrial relations and supporting Australian workers 23% 36% 17% 20%
More trustworthy than the other parties 22% 23% 23% 21%
They have better policies on things like environment and climate change 21% 26% 13% 46%
They have a better leader 16% 24% 14% 13%
I always vote for them 9% 11% 11% 6%

 The most important issues for Labor voters are policies on education and health (41% top priority), representing the interests of all Australians (36%), policies on industrial relations and supporting workers (36%) and doing things to help me and my family (32%).

For Liberal/National voters the key issues are handling the economy (51% top priority), capable of governing effectively (35%) and policies on national security and immigration (29%).

The major issue for Greens voters is policies on the environment and climate change (46%).  (more…)

Aug 9, 2010
Essential Research

Party Best at

Q. Which of the major parties – Labor or Liberal – do you think is the best party when it comes to –

  Labor Liberal Don’t know Labor margin
Making sure large companies pay their fair share of taxation 47% 25% 28% +22
Looking after the needs of low income earners and pensioners 42% 23% 34% +19
Understanding the needs of the average Australian 43% 28% 29% +15
Ensuring a quality education for all children 42% 27% 31% +15
Handling environmental and climate change issues 38% 24% 38% +14
Handling the economy in a way that helps working people in Australia 44% 35% 21% +9
Ensuring the quality of Australia’s health system  38% 29% 33% +9
Representing the interests of you and people like you 43% 35% 22% +8
Having a vision for Australia’s future 36% 33% 31% +3
Providing strong leadership 33% 33% 34%
Handling Australia’s relations with other countries 33% 38% 29% -5
Handling Australia’s economy 38% 44% 18% -6
Being a stable and reliable Government 30% 38% 31% -8
Dealing with the issue of immigration 25% 43% 32% -18

 Main strengths for Labor are making sure large companies pay their fair share of taxation, looking after the needs of low income earners and pensioners, understanding the needs of the average Australian, ensuring a quality education for all children and handling environmental and climate change issues.

 The Liberal Party is considered to be best at dealing with the issue of immigration, being a stable and reliable Government and handling Australia’s economy. (more…)

Jul 5, 2010
Essential Research

Party best at

Q. Which of the following parties – Labor, Liberal or Greens – do you think is the best party when it comes to –

Labor Liberal Greens Don’t know
Representing the interests of Australian working people 52% (+10) 24% (-3) 5% 20%
Handling the economy in a way that best protects working people in Australia 44% (+8) 33% (-2) 3% 20%
Understanding the needs of the average Australian 36% (+7) 24% (-3) 9% 31%
Representing the interests of you and people like you 39% (+7) 31% (-1) 12% 18%
Handling Australia’s economy 37% (+7) 41% (-1) 3% 19%
Standing up to the big multinational corporations 32% (-) 28% (+1) 15% 26%
Having a vision for Australia’s future 32% (+3) 31% (-2) 12% 25%
Taking Australia forward, not backwards 34% (+5) 32% (-2) 9% 25%
Handling Australia’s relations with other countries 34% (+4) 39% (+1) 3% 24%
Dealing with the issue of immigration 23% (+3) 40% (-1) 8% 28%
Being honest and ethical 18% (-1) 22% (+1) 17% 44%
Handling environmental and climate change issues 18% (-1) 18% (-1) 42% 23%

(figures in brackets indicate change since this question was asked 3 weeks ago)

Labor key strengths are representing the interests of Australian working people (52%/24%), handling the economy in a way that best protects working people (44%/33%) and understanding the needs of the average Australian (36%/24%). The Liberal Party’s strengths are dealing with the issue of immigration (40%) and handling Australia’s relations with other countries (39%).

Perceptions of the Labor Party have improved considerably over the last 3 weeks mainly in terms of economic issues and representing the interests and needs of the community. However, there has been little change in Labor’s figures for standing up to the big multinational corporations, being honest and ethical and handling environmental and climate change issues. (more…)

Jun 15, 2010
Essential Research

Party Best at

Q. Which of the following parties – Labor, Liberal or Greens – do you think is the best party when it comes to –

Labor Liberal Greens Don’t know
Representing the interests of Australian working people 42% 27% 6% 25%
Standing up to the big multinational corporations 32% 27% 13% 28%
Handling the economy in a way that best protects working people in Australia 36% 35% 4% 25%
Understanding the needs of the average Australian 29% 27% 9% 35%
Representing the interests of you and people like you 32% 34% 10% 24%
Having a vision for Australia’s future 29% 33% 9% 29%
Taking Australia forward, not backwards 29% 34% 9% 28%
Handling Australia’s relations with other countries 30% 38% 4% 27%
Handling Australia’s economy 30% 42% 3% 25%
Dealing with the issue of immigration 20% 41% 7% 32%
Being honest and ethical 19% 21% 15% 45%
Handling environmental and climate change issues 19% 19% 36% 27%

The Labor Party was thought to be better than the Liberal Party at “representing the interests of Australian working people” (42% to 27%) and “standing up to the big multinational corporations “ (32%/27%).

The Liberal Party was thought to be better than the Labor Party at “dealing with the issue of immigration “ (41% to 20%), “handling Australia’s economy” (42%/30%),  “handling Australia’s relations with other countries” (38%/30%),  “taking Australia forward, not backwards” (34%/29%) and “having a vision for Australia’s future” (33%/29%).

There was little difference between the Liberal and Labor Parties in terms of “handling the economy in a way that best protects working people in Australia”,  “understanding the needs of the average Australian” and “representing the interests of you and people like you”.

36% believed the Greens were best at “handling environmental and climate change issues” and 45% could not nominate a party best at “being honest and ethical”. (more…)

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