Search results for "trust in media"
Feb 20, 2012
Essential Research

Gerard Noonan – Australian Institute of Superannuation Trustees

Gerard Noonan is Deputy President of the Australian Institute of Superannuation Trustees and long-standing chair of industry fund Media Super. He has been active in the not-for-profit superannuation sector for more than two decades and was appointed to the board of Innovation Australia in 2009 and chairs IA’s Venture Capital Committee.

Aug 1, 2011
Essential Research

Trust in organisations to handle personal information

Q. Thinking about your personal information that you sometimes have to give to organisations and companies, how much trust do you have in following organisations to handle your personal information appropriately?

A lot of trust Some trust Little trust No trust Don’t know
The medical profession 39% 40% 12% 7% 2%
Banks 19% 40% 27% 13% 2%
Governments 12% 38% 28% 20% 2%
Australian companies 6% 43% 35% 13% 2%
On-line companies 2% 25% 41% 29% 3%
Political parties 2% 20% 34% 40% 4%
Foreign companies 1% 18% 36% 41% 4%
The media 2% 14% 35% 47% 2%

Of the organisations measured, the medical profession is the most trusted to handle personal information (79% a lot/some trust). Banks (59%) are trusted more that Governments (50%) or Australian companies (49%).

The media are the least trusted with 82% saying they have little or no trust in them.

People aged under 35 tend to be more trustful with their personal information – especially with Governments (58% a lot/some trust), banks (69%) and on-line companies (35%).

(more…)

May 2, 2011
Essential Research

Perceptions of Media

Q. Do you agree or disagree with the following statements?

Total agree Total disagree Strongly agree Agree Disagree Strongly disagree Don’t know
The media usually reports the news accurately 35% 54% 2% 33% 41% 13% 12%
The media usually reports all sides of a story 21% 69% 1% 20% 46% 23% 10%
The media is too critical of government and politicians in Australia 29% 57% 4% 25% 46% 11% 14%
These days I rely more on the internet than newspapers and TV for my news and information about politics. 44% 46% 12% 32% 37% 9% 10%
I trust the media more than I trust politicians 37% 43% 4% 33% 33% 10% 20%
I trust politicians more than I trust the media 16% 65% 1% 15% 44% 21% 18%
The media does a good job of scrutinizing politics and holding politicians accountable 45% 43% 3% 42% 31% 12% 12%
Overall, the media are politically biased in favour of the Liberal Party 19% 55% 4% 15% 44% 11% 26%
Overall, the media are politically biased in favour of the Labor Party 23% 50% 5% 18% 41% 9% 25%
The media are too focused on personalities and not enough on policies 70% 18% 21% 49% 15% 3% 12%
There is too much coverage of politics in the media 34% 52% 7% 27% 45% 7% 14%
The media does a good job of helping people to understand political and social issues 40% 48% 2% 38% 36% 12% 12%
I follow the news closely every day 57% 38% 10% 47% 32% 6% 6%

The majority of respondents disagree that the media usually reports all sides of a story (69%) and that the media reports the news accurately (54%).

However, they tend to trust the media a little more than they trust politicians – 37% agree they trust the media more and 16% agree they trust politicians more.

The results also indicate that respondents want more rather than less coverage of politics – only 34% agree that there is too much coverage of politics and 57% disagree that the media is too critical of government and politicians.

Respondents were divided over whether the media does a good job of scrutinizing politics and holding politicians accountable (45% agree/43% disagree) and tended to disagree that the media does a good job of helping people to understand political and social issues (40% agree/48% disagree).

70% agree that the media are too focused on personalities and not enough on policies.

A minority of respondents think the media are biased – 23% think they are biased in favour of the Labor Party and 19% in favour of the Liberal Party.

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Feb 21, 2011
Essential Research

Trust in Federal Leaders

Q. Who do you trust most to deliver good policies for Australia’s future?
(Question commissioned by Network Ten)

Total Vote Labor Vote Lib/Nat Vote Greens
Julia Gillard 40% 81% 5% 62%
Tony Abbott 31% 1% 72% 2%
Don’t know 29% 18% 23% 36%

40% have most trust in Julia Gillard to deliver good policies for Australia’s future and 31% trust Tony Abbott most.

Opinions closely follow party preference although Julia Gillard is overwhelmingly trusted more by Greens voters (62% to 2%).

Women are less trusting of Tony Abbott – 40% of men trust Julia Gillard and 36% trust Tony Abbott while 41% of women trust Julia Gillard and only 26% trust Tony Abbott.

Younger people are also less likely to trust Tony Abbott – those aged 55+ trust Tony Abbott (44%) more than Julia Gillard (36%) while those aged under 35 trust Julia Gillard more (42% Gillard/24% Abbott).

Download the Network Ten Essential Question of the Week. (1.1 MB pdf)

(more…)

Dec 14, 2010
Essential Research

No names rule in media jungle

First Published on The Drum 14/12/2010

Here is the word cloud that will prick a thousand egos – and restore some reality to the debate about the future of the media.

In an era of celebrity journos building Twitter empires and media business models inspired by the porn industry, the truth is that very few members of the public have any idea who is writing or reporting their daily news.

That’s what Essential Research found while working with the Media Alliance’s Future of Journalism Project – when asked to name  a journalist, the vast majority of respondents could come up with only one name: ‘Don’t Know’.

(more…)

Sep 27, 2010
Essential Research

Welcome to the #politicotragicmedia wankersphere. How can we help?

US Ambassador Jeffrey Bleich was first up, and with him his security detail – two clean-cut, serious, suited dudes scanning the room during Bleich’s presentation on the Obama presidential campaign’s pioneering use of social media.

The dudes didn’t have much to worry about with this crowd, the only real and present dangers being excessively snarky tweets or a tussle over an ipad charger.

The Media 140 ‘Oz Politics’ conference at Old Parliament House last week brought together Twitter commentators, activists, journalists, academics and politicians, collectively known as the #politicotragicmediawankersphere.

(more…)

Sep 20, 2010
Essential Research

The Punch: Stop the presses: the media aren’t that crap

First Published on The Punch 21/09/2010

Sometimes a response to a polling question comes along that makes you re-evaluate your preconceived ideas, where the public’s refusal to confirm your gut instincts forces you to have a fresh look at the evidence before you.

Spot the popular people.

Spot the popular people in this photo. Pic: Gary Ramage

Asking people to cast stones at the media’s reporting of the federal election seemed like a simple enough exercise, the public would confirm the media did a poor job and we could all wring our hands about democracy once again denied.

But hold the presses. Something is amiss. Fewer than a quarter of respondents to the Essential Report join the party.  One third rate the coverage at election time ‘good’, a further 40 per cent ‘average’. And far more say the media ‘gave fair coverage of all parties’ than thought they favoured a particular side.

(more…)

Jun 15, 2010
Essential Research

Trust in Groups

Q. And how much trust do you have in the following groups to represent the interests of people like you?

Total a lot/some trust A lot of trust Some trust A little trust No trust at all Don’t know
Environment groups 38% 8% 30% 28% 22% 11%
Unions 33% 8% 25% 27% 30% 10%
Business lobby groups 21% 4% 17% 30% 35% 15%
Religious groups 20% 5% 15% 24% 43% 13%
Mining companies 20% 2% 18% 27% 40% 13%
Banks 15% 2% 13% 26% 49% 10%
The media 14% 1% 13% 33% 43% 9%

38% said they have a lot or some trust in environment groups and 33% have a lot/some trust in unions. Banks (15%) and the media (14%) were the least trusted groups.

49% had no trust at all in banks and 43% had no trust at all in religious groups and the media.

51% of Labor voters have trust in unions and 47% have trust in environment groups. The most trusted groups for Liberal/National voters are mining companies (32%) and business lobby groups (31%). (more…)

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