02 July 2012, 020712, journalists, news websites, Newspapers, online news, print news, traditional media
Q. How often do you read newspapers (in print, not online)?
Total |
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
Visit news websites daily |
Visit news websites a few times a week |
Visit news websites about once a week |
Visit news websites less often |
Never visit news websites |
|
Daily |
24% |
15% |
25% |
34% |
34% |
20% |
19% |
14% |
19% |
A few times a week |
23% |
24% |
25% |
18% |
22% |
31% |
14% |
24% |
14% |
About once a week |
22% |
20% |
22% |
24% |
19% |
28% |
37% |
15% |
14% |
Less often |
22% |
30% |
19% |
16% |
19% |
15% |
24% |
39% |
17% |
Never |
9% |
11% |
9% |
8% |
6% |
6% |
6% |
7% |
35% |
24% said they read newspapers daily and 69% read at least once a week.
Older respondents read newspapers more frequently – 34% of those aged 55+ read daily. 28% of those on higher incomes ($1,600+ pw) read daily compared to 18% of those earning under $600 pw.
Those who visit news websites frequently also read newspapers more frequently – 34% of those visiting news websites daily also read newspapers daily.