Essential Report

Party Attributes Comparison

Mar 15, 2010

  Labor Liberal

 

% difference
Looks after the interests of working families 57% 35% +22%
Has a good team of leaders 52% 31% +21%
Moderate 63% 50% +13%
Understands the problems facing Australia 54% 43% +11%
Keeps its promises 33% 23% +10%
Professional in its approach 55% 47% +8%
Too dominated by its leader 45% 44% +1%
Will promise to do anything to win votes 63% 72% -9%
Out of touch with ordinary people 48% 58% -10%
Extreme 26% 38% -12%
Divided 36% 66% -30%

The Labor Party maintains significant leads over the Liberal Party on all positive attributes – in particular, looks after the interest of working families (+22%), has a good team of leaders (+21%), moderate (+11%), understands the problems facing Australia (+11%) and keeps its promises (+10).

 The Liberal Party is more likely to be considered divided (-30%), extreme (-12%) and out of touch with ordinary people (-10%). Comments »

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