Essential Report

Trust in newspapers

Jun 30, 2015

Q. How much trust do you have in what you read in the following newspapers?

Total a lot/some

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Total a lot/some Jul 2011

Total a lot/some Jun 2012

Total a lot/some Jan 2013

The Australian

58%

12%

46%

26%

10%

6%

69%

60%

65%

The Telegraph (NSW only)

46%

6%

40%

31%

19%

4%

52%

49%

48%

Sydney Morning Herald (NSW only)

70%

18%

52%

22%

5%

3%

74%

69%

71%

The Age (Victoria only)

66%

14%

52%

18%

11%

5%

79%

76%

71%

Herald Sun (Victoria only)

48%

8%

40%

28%

17%

6%

54%

51%

50%

Courier Mail (Queensland only)

48%

8%

40%

33%

13%

6%

65%

51%

57%

* Note : Percentages based only on respondents who had read each newspaper.

Among those who have read the newspaper, 18% have a lot of trust in the SMH and 14% have a lot of trust in The Age. 12% of readers of The Australian have a lot of trust in the newspaper but only 6% have a lot of trust in The Telegraph. 50% have not much or no trust in The Telegraph, 46% not much/no trust in the Courier Mail and 45% not much/no trust in The Herald Sun.

Overall, the most trusted newspapers were the SMH (70% a lot/some trust) and The Age (66%). The least trusted were The Telegraph (46% a lot/some trust), the HeraldSun (48%) and the Courier Mail (48%).

Since this question was asked in 2013, there have been declines in trust in the Courier Mail (down 9%) and The Australian (down 7%), while The Age has declined by 5%.

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