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  • Sep, 2013

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    Trust in use of personal information

    Q. How much trust do you have in the following organisations to responsibly use any personal information they may have about you?

     

    Total trust

     

    A lot of trust

    Some trust

    A little trust

    No trust

    Don’t know

    Not applicable to me

    The medical profession

    73%

    35%

    38%

    19%

    4%

    3%

    *

    Law enforcement agencies

    56%

    20%

    36%

    27%

    12%

    4%

    1%

    Your employer

    46%

    19%

    27%

    21%

    7%

    3%

    22%

    Banks

    45%

    13%

    32%

    32%

    19%

    3%

    *

    Companies you buy things from in person

    44%

    7%

    37%

    37%

    14%

    4%

    *

    The Government

    31%

    6%

    25%

    35%

    30%

    3%

    *

    Mobile phone and internet providers

    29%

    4%

    25%

    40%

    27%

    4%

    *

    Companies you buy things from online

    27%

    3%

    24%

    43%

    24%

    4%

    3%

    Insurance companies

    26%

    4%

    22%

    36%

    33%

    3%

    1%

    TV networks

    20%

    3%

    17%

    37%

    36%

    6%

    1%

    Social media sites

    12%

    1%

    11%

    24%

    54%

    4%

    5%

    The most trusted people/organisations to use personal information were the medical profession (73% trust), law enforcement agencies (56%), employers (46%), banks (45%) and companies you buy things from in person (44%). The least trusted were social media sites (12%) and TV networks (20%).

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