Location of Home Purchased

Jun 8, 2011

Q. Thinking about when you bought your home – which of the following best describes the location of the home you bought? (This question has been commissioned by Network Ten)

Bought last home
Total

Home Owners

Less than 5 years ago 5-9

years ago

10-19 years ago 20 or more years ago
It was in the area I wanted 63% 53% 66% 64% 71%
It was close to the area I wanted 21% 28% 23% 19% 13%
It was not close to the area I wanted 6% 9% 4% 7% 5%
I had no preferred area 10% 10% 7% 10% 12%

63% of those who own a home bought their current home in the area they wanted and 21% bought close to the area they wanted. Those who bought more recently were less likely to have bought in the area they wanted – 53% of those who bought in the last 5 years compared to 71% of those who bought 20 or more years ago. However, only 9% of those buying in the last 5 years said they bought in a location not close to the area they wanted.

Importance of Buying a Home

Jun 8, 2011

Q. How important do you think it is for people to own their own home these days?

Total Vote Labor Vote Lib/Nat Vote Greens Men Women Age

18-34

Aged

35-54

Aged 55+ Own home Rent home
Total essential/very important 54% 57% 60% 40% 54% 56% 55% 54% 55% 61% 39%
Essential 20% 21% 21% 15% 24% 17% 25% 19% 16% 21% 17%
Very important 34% 36% 39% 25% 30% 39% 30% 35% 39% 40% 22%
Quite important 29% 26% 26% 45% 29% 29% 30% 27% 31% 28% 30%
Not so important 13% 13% 13% 13% 14% 13% 11% 15% 12% 9% 23%
Not at all important 1% 1% * 2% 2% 1% 1% 2% * * 3%
Don’t know 2% 3% 1% 2% 2% 2% 3% 2% 2% 1% 3%

54% think that owning your own home is essential or very important. 60% of Liberal/National voters think it is essential/very important while only 40% of Greens voters agree. Views are similar across age groups – although those aged under 35 are a little more likely to think it is essential.

Of those currently renting, only 39% think that owning your own home is essential or very important and 26% think it is not so important or not at all important.

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