Associate Professor Brian Owler – Australian Medical Association
Professor Owler is a neurosurgeon and the face of the RTA’s “Choose Wisely” safety campaign. He is also a member of the NSW AMA Council.
He is Chair of the NSW AMA Hospital Practice Committee and a member of the Westmead Senior Clinical Council and the Westmead Medical Staff Council Executive.
Do public health campaigns work?
Dr Brian Owler gives his reasons for fronting a road safety campaign and the next issues in his sights.
The AIDS awareness campaign was the first graphic public health campaign of its kind — the Grim Reaper playing ten pin bowling with children, parents and old people.
Since then there’s been dozens more, targeting everything from anti-smoking to domestic violence. Associate professor Brian Owler is the face of the RTA’s “Choose Wisely” campaign.
He rejects the suggestion that these ads constitute a “nanny state” agenda and tells 3Q why more needs to be done on issues like building and pool safety in order to protect children.

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