Essential Report

Choice of Airline

Feb 25, 2014

Q. Which of the following best describes your airline preference when booking air travel?

 

Total

 

Vote Labor

Vote Lib/Nat

Vote Greens

Vote  other

Fly regularly

Fly once or twice a year

 

Total

29 Apr 13

I usually try to fly Qantas

35%

33%

44%

18%

23%

39%

32%

34%

I usually try to avoid flying Qantas

19%

17%

18%

16%

22%

24%

17%

20%

I don’t care whether I fly Qantas or not

44%

47%

37%

66%

45%

35%

48%

43%

Can’t say

3%

3%

2%

10%

2%

3%

3%

Based on respondents who travel by air at least once a year

35% of respondents who travel by air at least once a year said they usually try to fly Qantas, 19% try to avoid flying Qantas and 44% don’t care either way.

39% of regular flyers usually try to fly Qantas.

These figures are very similar to those obtained when this question was asked in April last year.

Likelihood of Flying Qantas

Aug 24, 2011

Q. Qantas recently announced plans to reduce their workforce by 1,000 and to launch new airlines in Asia. Do these plans make you more likely or less likely to choose to fly with Qantas or does it make no difference?
(This question was commissioned by Network Ten)

Total Vote Labor Vote Lib/Nat Vote Greens Men Women Age

18-34

Aged

35-54

Aged 55+
Total more likely 5% 6% 3% 2% 5% 3% 5% 5% 2%
Total less likely 47% 50% 46% 51% 46% 48% 49% 45% 49%
Much more likely 2% 2% 1% 2% 1% 2% 1% 2%
A little more likely 3% 4% 2% 2% 3% 2% 3% 4% *
A little less likely 21% 20% 21% 23% 20% 22% 30% 17% 18%
Much less likely 26% 30% 25% 28% 26% 26% 19% 28% 31%
Makes no difference 44% 40% 47% 44% 44% 44% 41% 45% 46%
Don’t know 5% 3% 4% 3% 5% 5% 6% 6% 3%

47% said that Qantas’ recent announcement to reduce their workforce by 1,000 and to launch new airlines in Asia will make them less likely to choose to fly with Qantas, 44% said it makes no difference and 5% said they would be more likely to fly Qantas.

There were no substantial differences across demographic and voter groups. However, those aged 55+ were a little more likely have a stronger negative opinion (31% much less likely).

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