Q. If television shows, movies and music were all made available at the same time around the world and for a low price, would you purchase and download them, pay for a subscription that enabled you to download them or continue to download them for free?
|
Total |
|
Men |
Women |
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
|
7 May 2012 |
|
| Purchase and download them |
23% |
26% |
20% |
20% |
27% |
21% |
22% |
||
| Pay a subscription |
18% |
17% |
19% |
21% |
16% |
17% |
20% |
||
| Continue to download free versions |
42% |
47% |
37% |
42% |
40% |
45% |
41% |
||
| Don’t know |
17% |
11% |
24% |
16% |
17% |
17% |
17% |
Based on 292 respondents who said they download films, music or television shows via the internet for free
41% said they would be prepared to pay for downloads If television shows, movies and music were all made available at the same time around the world and for a low price – 23% via individual purchase and 18% via subscription. 42% said they would continue to download for free.
49% of full-time workers and 47% of those with university education said they would be prepared to pay for downloads.