Essential Report

Whether to pay for downloading

Oct 29, 2013

Q. If television shows, movies and music were all made available at the same time around the world and for a low price, would you purchase and download them, pay for a subscription that enabled you to download them or continue to download them for free?

 

Total

 

Men

Women

Aged 18-34

Aged 35-54

Aged 55+

 

7 May 2012

Purchase and download them

23%

26%

20%

20%

27%

21%

22%

Pay a subscription

18%

17%

19%

21%

16%

17%

20%

Continue to download free versions

42%

47%

37%

42%

40%

45%

41%

Don’t know

17%

11%

24%

16%

17%

17%

17%

Based on 292 respondents who said they download films, music or television shows via the internet for free

41% said they would be prepared to pay for downloads If television shows, movies and music were all made available at the same time around the world and for a low price – 23% via individual purchase and 18% via subscription. 42% said they would continue to download for free.

49% of full-time workers and 47% of those with university education said they would be prepared to pay for downloads.

 

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