Essential Report

When Voting Decision Made

Aug 31, 2010

Q. When did you make your decision about which party to vote for in last week’s Federal election?

  Total Vote Labor Vote Lib/Nat Vote Greens
More than 4 weeks before the election 55% 60% 65% 38%
2-4 weeks before the election 15% 15% 16% 19%
In the last week before the election 9% 8% 9% 15%
The day before the election 3% 4% 1% 5%
The day of the election but before I went to vote 5% 4% 4% 9%
When I got to the polling booth 9% 6% 4% 12%
Don’t know 3% 2% 1% 2%

More than half the respondents had decided their vote more than 4 weeks before the election. 27% decided during the election campaign before polling day and 14% only decided on polling day (9% when they got to the polling booth). Greens voters were most likely to delay making their decision, with 21% saying they only decided on the day of the election. 25% of those who voted for independents or other parties only decided when they got to the polling booth.

Older voters decided earlier than younger voters – 67% of those aged 55+ decided more than 4 weeks before the election compared to 43% of under 35’s. 19% of under 35’s decided on the day of the election compared to only 6% of aged 55+.

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