Essential Report

Using social media while watching

Dec 3, 2013

Q. Do you use social media (e.g. Facebook, Twitter) while watching those TV programs or movies?

 

Total

 

Men

Women

 

Aged 18-34

Aged 35-54

Aged 55+

Yes, often

32%

29%

35%

47%

26%

9%

Yes, sometimes

29%

26%

32%

31%

29%

26%

No, never

38%

44%

32%

22%

45%

63%

Don’t know

*

*

1%

*

1%

* excludes those who never download

61% say they often or sometimes use social media while watching downloaded programs and movies.

Those most likely use social media were women (67%) and people aged 18-34 (78%).

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