Essential Report
Using social media while watching
Q. Do you use social media (e.g. Facebook, Twitter) while watching those TV programs or movies?
|
Total |
|
Men |
Women |
|
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
|
| Yes, often |
32% |
29% |
35% |
47% |
26% |
9% |
||
| Yes, sometimes |
29% |
26% |
32% |
31% |
29% |
26% |
||
| No, never |
38% |
44% |
32% |
22% |
45% |
63% |
||
| Don’t know |
* |
* |
1% |
* |
– |
1% |
* excludes those who never download
61% say they often or sometimes use social media while watching downloaded programs and movies.
Those most likely use social media were women (67%) and people aged 18-34 (78%).
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