Q. How often do you use the following online media –
|
Total at least once a week |
|
At least daily |
Several times a week |
About once a week |
Less often |
Never |
Can’t say |
|
|
83% |
45% |
28% |
10% |
6% |
9% |
2% |
||
|
68% |
42% |
16% |
10% |
9% |
21% |
2% |
||
| Newspaper websites |
49% |
18% |
17% |
14% |
21% |
27% |
3% |
|
| Other news websites |
44% |
13% |
17% |
14% |
20% |
32% |
4% |
|
| Blogs |
20% |
3% |
7% |
10% |
19% |
59% |
3% |
|
| Websites about social and political campaigns |
13% |
1% |
5% |
7% |
21% |
61% |
4% |
|
|
16% |
5% |
5% |
6% |
11% |
70% |
3% |
||
|
19% |
8% |
5% |
6% |
9% |
70% |
3% |
||
| Flickr |
7% |
1% |
2% |
4% |
9% |
82% |
3% |
|
| FourSquare |
6% |
1% |
2% |
3% |
4% |
87% |
4% |
|
|
15% |
2% |
5% |
8% |
17% |
65% |
3% |
||
| MySpace |
5% |
1% |
2% |
2% |
5% |
87% |
3% |
|
| YouTube |
54% |
9% |
24% |
21% |
25% |
18% |
2% |
|
| Google+ |
21% |
5% |
8% |
8% |
17% |
58% |
4% |
|
|
13% |
2% |
4% |
7% |
15% |
69% |
3% |
||
| Tumblr |
7% |
1% |
3% |
3% |
8% |
82% |
3% |
The most used online media were Google (83% at least once a week), Facebook (68%), Youtube (54%), Newspaper websites (49%) and other news websites (44%).
Men were heavier users of Twitter (22%), LinkedIn (20%) and Youtube (60%).
Women were heavier users of Facebook (72%) and Pinterest (18%).
|
Total at least once a week |
|
Men |
Women |
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
|
|
83% |
81% |
85% |
86% |
83% |
79% |
||
|
68% |
65% |
72% |
81% |
67% |
57% |
||
| Newspaper websites |
49% |
51% |
47% |
50% |
52% |
41% |
|
| Other news websites |
44% |
43% |
45% |
46% |
45% |
42% |
|
| Blogs |
20% |
20% |
20% |
29% |
17% |
9% |
|
| Websites about social and political campaigns |
13% |
16% |
11% |
21% |
12% |
10% |
|
|
16% |
22% |
12% |
27% |
15% |
4% |
||
|
19% |
17% |
20% |
42% |
10% |
3% |
||
| Flickr |
7% |
8% |
5% |
15% |
3% |
– |
|
| FourSquare |
6% |
6% |
4% |
11% |
3% |
* |
|
|
15% |
20% |
12% |
18% |
19% |
7% |
||
| MySpace |
5% |
5% |
4% |
10% |
3% |
* |
|
| YouTube |
54% |
60% |
50% |
74% |
52% |
37% |
|
| Google+ |
21% |
21% |
20% |
20% |
21% |
21% |
|
|
13% |
8% |
18% |
22% |
10% |
7% |
||
| Tumblr |
7% |
7% |
6% |
15% |
5% |
* |