Q. How much trust do you have in the following organisations to responsibly use any personal information they may have about you?
|
Total trust |
|
A lot of trust |
Some trust |
A little trust |
No trust |
Don’t know |
Not applic-able to me |
% change |
|
Total trust Sep 13 |
Total trust Jul 14 |
|
| The medical profession |
66% |
32% |
34% |
21% |
8% |
3% |
2% |
-1 |
73% |
67% |
||
| Law enforcement agencies |
53% |
20% |
33% |
27% |
14% |
5% |
2% |
-1 |
56% |
54% |
||
| Your employer |
43% |
18% |
25% |
22% |
9% |
4% |
22% |
-1 |
46% |
44% |
||
| Banks |
39% |
11% |
28% |
36% |
20% |
4% |
2% |
-5 |
45% |
44% |
||
| Companies you buy things from in person |
36% |
5% |
31% |
40% |
17% |
5% |
2% |
-2 |
44% |
38% |
||
| The Government |
32% |
6% |
26% |
32% |
30% |
4% |
2% |
+1 |
31% |
31% |
||
| Companies you buy things from online |
28% |
3% |
25% |
40% |
22% |
5% |
4% |
-2 |
27% |
30% |
||
| Insurance companies |
26% |
4% |
22% |
37% |
30% |
5% |
3% |
-1 |
26% |
27% |
||
| Mobile phone and internet providers |
24% |
3% |
21% |
42% |
28% |
5% |
1% |
+1 |
29% |
23% |
||
| TV networks |
19% |
3% |
16% |
40% |
32% |
6% |
4% |
– |
20% |
19% |
||
| Social media sites |
12% |
2% |
10% |
29% |
49% |
5% |
5% |
– |
12% |
12% |
The most trusted people/organisations to use personal information were the medical profession (66% trust), law enforcement agencies (53%), employers (43%) and banks (39%). The least trusted were social media sites (12%) and TV networks (19%).
Since this question was asked in July last year, the only significant change was a drop of 5% for banks (down from 44% to 39%).