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Trust in use of personal information

1 Jul 2014

Q. How much trust do you have in the following organisations to responsibly use any personal information they may have about you?

 

Total trust

 

A lot of trust

Some trust

A little trust

No trust

Don’t know

Not applic-able

to me

% change

 

Total trust 24 Sep 13

The medical profession

67%

32%

35%

22%

8%

2%

*

-6

73%

Law enforcement agencies

54%

19%

35%

28%

14%

3%

1%

-2

56%

Your employer

44%

18%

26%

21%

9%

3%

22%

-2

46%

Banks

44%

11%

33%

31%

21%

3%

*

-1

45%

Companies you buy things from in person

38%

4%

34%

40%

16%

5%

*

-6

44%

The Government

31%

5%

26%

32%

31%

5%

1%

31%

Companies you buy things from online

30%

4%

26%

39%

25%

4%

2%

+3

27%

Insurance companies

27%

4%

23%

37%

31%

4%

1%

+1

26%

Mobile phone and internet providers

23%

3%

20%

41%

31%

4%

1%

-6

29%

TV networks

19%

2%

17%

38%

34%

6%

2%

-1

20%

Social media sites

12%

1%

11%

29%

50%

5%

3%

12%

The most trusted people/organisations to use personal information were the medical profession (67% trust), law enforcement agencies (54%), employers (44%) and banks (44%). The least trusted were social media sites (12%) and TV networks (19%).

Since this question was asked in September last year, the main changes have been declines of 6% for the medical profession, companies you buy things from in person and mobile phone and internet providers.

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