Q. How much trust do you have in the following organisations to responsibly use any personal information they may have about you?
|
Total trust |
|
A lot of trust |
Some trust |
A little trust |
No trust |
Don’t know |
Not applic-able to me |
% change |
|
Total trust 24 Sep 13 |
|
| The medical profession |
67% |
32% |
35% |
22% |
8% |
2% |
* |
-6 |
73% |
||
| Law enforcement agencies |
54% |
19% |
35% |
28% |
14% |
3% |
1% |
-2 |
56% |
||
| Your employer |
44% |
18% |
26% |
21% |
9% |
3% |
22% |
-2 |
46% |
||
| Banks |
44% |
11% |
33% |
31% |
21% |
3% |
* |
-1 |
45% |
||
| Companies you buy things from in person |
38% |
4% |
34% |
40% |
16% |
5% |
* |
-6 |
44% |
||
| The Government |
31% |
5% |
26% |
32% |
31% |
5% |
1% |
– |
31% |
||
| Companies you buy things from online |
30% |
4% |
26% |
39% |
25% |
4% |
2% |
+3 |
27% |
||
| Insurance companies |
27% |
4% |
23% |
37% |
31% |
4% |
1% |
+1 |
26% |
||
| Mobile phone and internet providers |
23% |
3% |
20% |
41% |
31% |
4% |
1% |
-6 |
29% |
||
| TV networks |
19% |
2% |
17% |
38% |
34% |
6% |
2% |
-1 |
20% |
||
| Social media sites |
12% |
1% |
11% |
29% |
50% |
5% |
3% |
– |
12% |
The most trusted people/organisations to use personal information were the medical profession (67% trust), law enforcement agencies (54%), employers (44%) and banks (44%). The least trusted were social media sites (12%) and TV networks (19%).
Since this question was asked in September last year, the main changes have been declines of 6% for the medical profession, companies you buy things from in person and mobile phone and internet providers.