Trust in media

Nov 25, 2014

Q. How much trust do you have in what you read or hear in the following media?

 

Total a lot/ some
trust

 

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

 

Total a lot/ some

Mar
10

Total a lot/ some

Jul
11

Total a lot/ some Dec 11

Total a lot/ some

Jun
12

Total a lot/ some

Jan
13

ABC TV news and current affairs

69%

24%

45%

11%

9%

3%

8%

70%

71%

72%

74%

73%

SBS TV news and current affairs

66%

22%

44%

13%

6%

4%

11%

ABC radio news and current affairs

62%

19%

43%

13%

8%

4%

12%

62%

67%

67%

69%

70%

News and opinion in local news
papers

53%

5%

48%

26%

8%

4%

10%

54%

52%

56%

55%

News and opinion in daily news
papers

50%

5%

45%

28%

10%

3%

9%

62%

53%

46%

52%

48%

ABC radio talkback pro-
grams

48%

8%

40%

22%

11%

5%

15%

45%

47%

47%

50%

49%

Comm-
ercial TV news and current affairs

48%

5%

43%

31%

13%

4%

5%

64%

48%

43%

46%

44%

Comm-
ercial radio news and current affairs

45%

4%

41%

29%

12%

4%

10%

54%

46%

45%

45%

46%

News and opinion websites

42%

3%

39%

30%

12%

4%

12%

49%

41%

38%

40%

40%

Comm-
ercial radio talkback pro-
grams

33%

3%

30%

28%

22%

4%

14%

38%

33%

33%

33%

32%

Internet blogs

22%

1%

21%

30%

25%

5%

17%

20%

20%

17%

20%

23%

Overall, trust in media has changed little since this question was asked last year.

The most trusted media by a wide margin were ABC TV news and current affairs (69% a lot/some trust), SBS TV news and current affairs (66%) and ABC radio news and current affairs (62%).

The least trusted were internet blogs (22%) and commercial radio talkback programs (33%).

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