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Trust in media

4 Oct 2017

Q. How much trust do you have in what you read or hear in the following media?

  Total a lot /some

trust

  A lot of trust Some trust Not much trust No trust at all Don’t know Don’t use % change   Total a lot /some

Jun 15

Total a lot /some

Feb 16

Total a lot /some

Mar 17

ABC TV news and current affairs 63% 16% 47% 18% 10% 3% 7% +4 63% 66% 59%
SBS TV news and current affairs 61% 13% 48% 17% 8% 4% 10% +2 61% 63% 59%
ABC radio news and current affairs 58%   14% 44% 20% 9% 3% 9% +2 58% 62% 56%
Commercial TV news and current affairs 45%   5% 40% 32% 15% 3% 5% +3 46% 48% 42%
ABC radio talkback programs 44%   8% 36% 26% 12% 5% 14% -1 46% 49% 45%
News and opinion in local newspapers 44%   4% 40% 32% 12% 3% 8% -1 50% 49% 45%
News and opinion in daily newspapers 42%   4% 38% 31% 15% 4% 9% 45% 49% 42%
Commercial radio news and current affairs 41%   4% 37% 32% 14% 4% 8% +1 44% 46% 40%
News and opinion websites 40%   3% 37% 34% 15% 4% 8% +4 39% 44% 36%
Commercial radio talkback programs 35%   4% 31% 30% 19% 4% 11% +1 34% 34% 34%
Internet blogs 20% 3% 17% 35% 27% 5% 13% +1   20% 23% 19%

 

Overall, trust in media has increased slightly since this question was asked in March – however rankings remain much the same.

The most trusted media were ABC TV news and current affairs (63% a lot/some trust), SBS TV news and current affairs (61%) and ABC radio news and current affairs (58%).

The least trusted were internet blogs (20%) and commercial radio talkback programs (35%).

The main changes since February last year have been for news and opinion websites (up 4%) and ABC TV news and current affairs (up 4%).

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