Trust in media

Aug 2, 2016

Q. How much trust did you have in the way the following media reported and commented on the Federal election campaign?

  Total a lot/some trust Total not much/no trust Net   A lot of trust Some trust Not much trust No trust at all Don’t know Don’t use
ABC TV 65% 17% +48 26% 39% 11% 6% 6% 12%
SBS TV 61% 15% +46 21% 40% 11% 4% 7% 18%
ABC radio 54% 18% +36 20% 34% 12% 6% 5% 22%
Sydney Morning Herald (NSW) 45% 25% +20 11% 34% 19% 6% 7% 22%
The Australian 37% 25% +12 8% 29% 18% 7% 6% 30%
The Age (Victoria) 42% 33% +9 7% 35% 22% 11% 5% 21%
Courier Mail (Queensland) 37% 37%   6% 31% 25% 12% 5% 21%
Commercial TV 42% 44% -2 4% 38% 33% 11% 7% 7%
The Telegraph (NSW) 35% 39% -4 10% 25% 25% 14% 7% 20%
Commercial radio 35% 41% -6 4% 31% 30% 11% 7% 17%
Herald Sun (Victoria) 35% 43% -8 5% 30% 27% 16% 5% 16%

 

The media most trusted for reporting and commentary on the election were ABC TV (65% trust), SBS TV (61%) and ABC radio (54%).

The most trusted newspapers were the Sydney Morning Herald (45%), The Australian (37%) and The Age (42%).

The least trusted media were the Herald Sun (43% not much or no trust), commercial TV (44%) and commercial radio (41%).

COVID-19 RESEARCH

Read Essential's ongoing research on the public response to Covid-19.

Download this week's Report

Sign up for updates

Receive the Essential Report in your inbox.
  • This field is for validation purposes and should be left unchanged.