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Trust in media

2 Feb 2016

Q. How much trust do you have in what you read or hear in the following media?

Total a lot /some trust

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

 

 

Total a lot /some Jun 12

Total a lot /some Jan 13

Total a lot /some Nov 14

Total a lot /some Jun 15

ABC TV news and current affairs

66%

21%

45%

14%

7%

3%

10%

 

 

74%

73%

69%

63%

SBS TV news and current affairs

63%

17%

46%

13%

7%

4%

14%

66%

61%

ABC radio news and current affairs

62%

18%

44%

14%

7%

4%

13%

 

 

69%

70%

62%

58%

News and opinion in local newspapers

49%

5%

44%

28%

10%

4%

9%

 

 

56%

55%

53%

50%

News and opinion in daily newspapers

49%

5%

44%

27%

11%

4%

9%

 

 

52%

48%

50%

45%

ABC radio talkback programs

49%

10%

39%

21%

10%

4%

17%

 

 

50%

49%

48%

46%

Commercial TV news and current affairs

48%

6%

42%

29%

14%

4%

5%

 

 

46%

44%

48%

46%

Commercial radio news and current affairs

46%

4%

42%

26%

13%

4%

11%

 

 

45%

46%

45%

44%

News and opinion websites

44%

4%

40%

31%

11%

4%

10%

 

 

40%

40%

42%

39%

Commercial radio talkback programs

34%

4%

30%

31%

16%

4%

15%

33%

32%

33%

34%

Internet blogs

23%

3%

20%

35%

22%

4%

17%

 

 

20%

23%

22%

20%

Overall, trust in media has risen a little since this question was asked last year – however rankings remain much the same.

The most trusted media were ABC TV news and current affairs (66% a lot/some trust), SBS TV news and current affairs (63%) and ABC radio news and current affairs (62%).

The least trusted were internet blogs (23%) and commercial radio talkback programs (34%).

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