Satisfaction with Major Retailers

Q. How satisfied are you with the following?

	Total satisfied	Total dissatisfied	Very satisfied	Satisfied	Neither satisfied nor dissatisfied	Dissatisfied	Very dissatisfied	Don’t know
The range of products available at major retailers	55%	14%	8%	47%	30%	12%	2%	2%
Prices of goods at major retailers	30%	34%	2%	28%	35%	26%	8%	2%
Quality of goods available at major retailers	46%	16%	4%	42%	36%	13%	3%	1%
Standard of service at major retailers	31%	36%	3%	28%	33%	24%	12%	1%

Overall, respondents were satisfied with the range of products and quality of goods available at major retailers.  Only 14% were dissatisfied with range of products and 16% with the quality of goods available. There were no major differences by demographics on these two issues

However, they were mixed opinions concerning process and standard of service. Older respondents were least satisfied with prices – 41% of under 35’s were satisfied compared to 24% of over 55’s. Customer service was more an issue for older respondents – 45% of over 55’s said they were dissatisfied and only 21% satisfied.