Essential Report

Rating the Media

Sep 20, 2010

Q. Overall, how would you rate the media (newspapers, TV, radio, internet) for their reporting of Federal politics  – thinking about their coverage both before and after the election?

Total Vote Labor Vote Lib/Nat Vote Greens


Total good 32% 35% 37% 20%
Total poor 23% 23% 18% 37%
Very good 7% 8% 7% 2%
Good 25% 27% 30% 18%
Average 40% 37% 43% 37%
Poor 9% 7% 9% 13%
Very poor 14% 16% 9% 24%
Don’t know 6% 5% 2% 6%

32% think media reporting of Federal politics has been good, 23% poor and 40% average. Greens voters are most likely to think it has been poor (37%).

Q. Overall, do you think media reporting – both before and after the election – favoured the Labor Party, favoured the Liberal and National parties or gave fair coverage of all parties?

Total Vote Labor Vote Lib/Nat Vote Greens


Favoured the Labor Party 23% 12% 39% 9%
Favoured the Liberal and National parties 17% 27% 8% 29%
Gave fair coverage of all parties 44% 49% 42% 43%
Don’t know 17% 11% 12% 18%

23% think media reporting favoured the Labor Party and 17% think it favoured the Liberal and National parties – while 44% think it gave fair coverage to all parties. 39% of Coalition voters thought the media favoured the Labor Party – compared to 27% of Labor voters thinking it favoured the Coalition. 

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