Essential Report

Qantas’ Reputation

Nov 7, 2011

Q. Which of the following is likely to cause the most damage to Qantas’ reputation?

Total Vote Labor Vote Lib/Nat Vote Greens Regular air travellers
Qantas’ decision to ground all planes 59% 72% 44% 77% 60%
Industrial action by Qantas workers over pay and conditions 32% 20% 48% 18% 33%
Don’t know 9% 8% 8% 5% 7%

59% think that Qantas’ decision to ground all planes would cause the most damage to Qantas’ reputation and 32% think the workers’ industrial action would cause most damage.

Regular air travellers had similar views to less frequent travellers – 60% believed that the plane grounding would cause most damage to Qantas’ reputation.

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