Essential Report

Qantas Dispute – Damage to Reputation

Oct 24, 2011

Q. Which of the following is likely to cause the most damage to Qantas’ reputation?

Total Vote Labor Vote Lib/Nat Vote Greens
Cutting Australian jobs and moving some operations to Asia 62% 71% 56% 66%
Industrial action by Qantas workers over pay and conditions 27% 20% 36% 22%
Don’t know 11% 9% 9% 12%

62% believed that cutting Australian jobs and moving some operations to Asia was more likely to damage Qantas’ reputation than industrial action by Qantas workers. Only 27% thought industrial action would cause most damage.

Those most likely to think cutting jobs and moving operations offshore would cause most damage were women (69%), aged 55% (66%), Labor voters (71%) and Greens voters (66%). More than half of all demographic and voter groups believed cutting jobs would do most damage.


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