Essential Report

Privacy on the internet

Aug 25, 2015

Q. Have you ever taken any of the following actions to protect your privacy on the internet?

Total

Men

Women

Aged 18-34

Aged 35-54

Aged 55+

April 2015

Cleared cookies and browser in history

77%

80%

75%

77%

80%

74%

74%

Stopped using a website you think might be using information about you

54%

54%

54%

50%

58%

52%

51%

Set your browser to disable or turned off cookies

51%

53%

49%

50%

57%

45%

50%

Deleted something you posted in the past

48%

42%

53%

57%

50%

33%

48%

Decided not to use a website because they wanted your real name

43%

45%

41%

45%

46%

37%

46%

Used a false name or untraceable username

33%

33%

33%

40%

38%

18%

36%

Use a non-identifiable email address

27%

26%

28%

32%

31%

15%

31%

Used a Virtual Private Network or Tor

16%

22%

10%

21%

19%

5%

16%

Actions most likely to have been taken to protect privacy were clearing cookies and browser in history (77%), stopped using a website that might be using your information (54%) and setting browser to disable or turning off cookies (51%).

There has been little change since this question was last asked in April.

The main demographic differences were that women (53%) and those aged 18-34 (57%) were more likely to have deleted something they posted in the past. Men (22%) were more likely to have used a Virtual Private Network or Tor.

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