Essential Report

Privacy on the internet

Apr 8, 2015

Q. Have you ever taken any of the following actions to protect your privacy on the internet?

  Total   Men Women Aged 18-34 Aged 35-54 Aged 55+
Cleared cookies and browser in history 74% 76% 73% 74% 75% 73%
Set your browser to disable or turned off cookies 50% 52% 48% 50% 53% 45%
Stopped using a website you think might be using information about you 51% 53% 50% 56% 51% 46%
Deleted something you posted in the past 48% 45% 51% 66% 46% 29%
Decided not to use a website because they wanted your real name 46% 46% 46% 52% 47% 39%
Used a false name or untraceable username 36% 37% 35% 51% 33% 23%
Use a non-identifiable email address 31% 36% 26% 40% 29% 21%
Used a Virtual Private Network or Tor 16% 21% 11% 22% 17% 5%

Actions most likely to have been taken to protect privacy were clearing cookies and browser in history (74%), stopped using a website that might be using your information (51%) and setting browser to disable or turning off cookies (50%).

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