Essential Report

Paying for news and information

Sep 29, 2015

Q. Which of the following statements is closest to your view?

Total

Men

Women

Aged 18-34

Aged 35-54

Aged 55+

I would pay for online news and information even it was available for free elsewhere

4%

5%

3%

5%

3%

3%

I would only pay for online news and information if it wasn’t available elsewhere

23%

24%

22%

27%

21%

22%

I would never pay for online news and information

67%

64%

69%

61%

70%

68%

Don’t know

6%

7%

6%

7%

7%

6%

27% say they would pay for online news and information – 23% only if it was not available elsewhere. 67% say they would never pay for online news and information.

Younger respondents were a little more likely to pay for online news and information – 32% of those aged under 35 compared to 24% of those aged 35-54 and 25% of those aged 55+.

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