Party Attributes Comparison – Labor vs Liberal

Q. Here is a list of things both favourable and unfavourable that have been said about Federal political parties. Which statements do you feel fit the Liberal Party / Labor Party?

	Liberal	Labor	Difference
Will promise to do anything to win votes	64%	65%	-1
Too close to the big corporate and financial interests	63%	41%	+22
Out of touch with ordinary people	60%	51%	+9
Moderate	54%	53%	+1
Have a vision for the future	51%	50%	+1
Divided	50%	55%	-5
Understands the problems facing Australia	49%	51%	-2
Clear about what they stand for	48%	46%	+2
Have good policies	48%	44%	+4
Has a good team of leaders	46%	42%	+4
Looks after the interests of working people	40%	59%	-19
Keeps its promises	40%	35%	+5
Trustworthy	39%	36%	+2
Extreme	35%	36%	-1

• Though Liberal and Labour are similarly seen to promise to do anything to win votes (-1pt difference), the Liberal party has a stronger image as being too close to the big corporate and financial interests (22pt difference) and out of touch with ordinary people (9pt difference), whereas more people think the Labor party looks after the interests of working people (19pt difference)