| Labor | Liberal
|
% difference | |
| Divided | 66% | 49% | +17% |
| Will promise to do anything to win votes | 72% | 65% | +7% |
| Out of touch with ordinary people | 61% | 54% | +7% |
| Extreme | 38% | 36% | +2% |
| Looks after the interests of working people | 39% | 38% | +1% |
| Moderate | 51% | 55% | -4% |
| Have a vision for the future | 43% | 48% | -5% |
| Has a good team of leaders | 34% | 40% | -6% |
| Understands the problems facing Australia | 40% | 51% | -11% |
| Keeps its promises | 20% | 33% | -13% |
| Too close to the big corporate and financial interests | 46% | 60% | -14% |
| Clear about what they stand for | 28% | 44% | -16% |
When these questions were last asked in March 2010, the Labor Party had significant leads over the Liberal Party on all positive attributes.
For this survey, the only attribute on which there is any significant advantage for the Labor Party is “too close to the big corporate and financial interests” (Labor 46%/Liberals 60%).
The Liberal Party is seen more favourably in terms of being divided, clear about what they stand for, keeps it promises and understands the problems facing Australia.